Each September, people unite from all corners of the world to raise awareness and to challenge the stigma that persists around Alzheimer’s disease and all types of dementia.

During World Alzheimer’s Month, we call on everyone, from individuals to large organisations, including every Alzheimer and dementia association globally, to support World Alzheimer’s Month by getting involved.   
 
In 2024 we are once again shining a light on attitudes to dementia around the world. The 2024 campaign and World Alzheimer Report, which will be launched on the eve of World Alzheimer’s Day, 20 September, will again challenge why so many people still wrongly believe that dementia is a part of normal ageing. This reason alone highlights how important public awareness campaigns, like World Alzheimer’s Month, are for changing perceptions and increasing existing public knowledge around Alzheimer’s disease and dementia.  

The 2024 World Alzheimer’s Month campaign will centre around the taglines ‘Time to act on dementiaTime to act on Alzheimer’s’. The global awareness raising campaign focusses on attitudes toward dementia and seeks to redress stigma and discrimination which still exists around the condition, while highlighting the positive steps being undertaken by organisations and governments globally to develop a more dementia friendly society.

Time to Act on Dementia, Time to Act on Alzheimers

The World Alzheimer’s Month 2024 campaign, Time to act on dementia, Time to act on Alzheimer’s, will focus raising awareness and on addressing the stigma and discrimination which still exists around dementia.

Every September, ADI organises the World Alzheimer’s Month campaign in collaboration with its member associations from all across the world, to highlight and campaign on specific issues which directly affect those living with dementia their carers.

The 2024 World Alzheimer’s Month campaign will centre around the taglines ‘Time to act on dementia, Time to act on Alzheimer’s’. The global awareness raising campaign focusses on attitudes toward dementia and seeks to redress stigma and discrimination which still exists around the condition, while highlighting the positive steps being undertaken by organisations and governments globally to develop a more dementia friendly society.

Access the 2024 campaign materials:

English    French    Spanish 

World Alzheimer Report 2024

Available on 20th September 2024, this year’s World Alzheimer Report will take a deep dive into the current perceptions of dementia by those living with the condition, carers, health care practitioners and the general public. Building on the 2019 World Alzheimer Report: Attitudes to dementia, ADI has once again commissioned the London School of Economics, as we seek to understand how these attitudes have changed over 5 years.

The 2019 World Alzheimer Report: Attitudes to dementia found that 62% of health care practitioners wrongly considered dementia to be a normal part of ageing; 35% of carers had hidden a diagnosis of dementia and 1 in 4 of the general public thought there was nothing which could be done about dementia, underscoring the importance of this campaign. ADI is revisiting the survey that underpinned the 2024 report, to see what changes in attitudes to dementia can be seen around the world.

Learn more about ADI’s World Alzheimer Reports

Learn more about 2024’s theme

Access the 2024 campaign materials:

English    French    Spanish 

 

World Alzheimer’s Month 2022 

Reducing Risk & Increasing Support: Risk Future Directions in Dementia Care

For people living with dementia, support changes everything

‘You Never Give Up,’ Alzheimer’s Society Raising Awareness With Unique Campaign

More resources: 

https://alzheimer.ca/

https:/alz.to